VERO MODA was born into the world of fashion in a small town in the middle of mainland Denmark. Our founder, Troels Holch Povlsen, saw the name “VERO MODA” on a t-shirt, and decided that would be a good name for a women's brand. Pure and simple as that, VERO MODA saw the light of day. We were one of the first brands to launch within what later became the BESTSELLER family. Today we are a part of a global and successful family business with stores and employees all around the world, and we navigate in an ever-changing fashion world with ambition, confidence and style. Simplicity has always been a part of our brand and we have always dared to do what felt right with our many years of experience behind us, driven by passion and skills. Since 1987, VERO MODA has been present in the mind of stylish young women looking for new trends, accessible styles and fashionable must-have items. Our trademark is a vibrant and accessible approach to fashion.