At the Adidas Group, our love for sport drives who we are and what we do. With dedication, commitment and team spirit, we continuously innovate to establish new benchmarks in everything we do. The adidas brand has a long history and deep-rooted connection with sport. It’s broad and diverse portfolio in both the Sport Performance and Sport Inspired categories ranges from major global sports to regional grassroot events and local sneaker culture. This has enabled adidas to transcend cultures and become one of the most recognized, credible, and iconic brands both on and off the field of play.